Client Work and 7 Live Products
Client sites first, then the 7 products we build and run ourselves. Click any card to read the full build story.
Client work
Not our product — their business. Selected engagements where we’re the outside build or SEO/GEO team.
Sydney Insolvency Law Firm
Full website rebuild for a Sydney insolvency and business law firm, plus a secure client portal — JWT + MFA, encrypted document storage, SEO/GEO built in from day one.
About to go live Read the story → Client · SEO/GEOShuttersmith
The first client on our productised SEO + GEO service — technical audit, structured data, and generative-engine optimisation so the business is found by Google and by AI assistants.
520 real visits, majority via Google · led to a second business Read the story → Client · Website buildShuttersmith Rebuild
A full rebuild off WordPress and Elementor onto a static Astro build in a hardened Docker container — real migrated content, a first-party contact service, Lighthouse-verified performance and accessibility.
Perf 92-98 · Accessibility/Best Practices/SEO 100 · built, awaiting sign-off Read the story → Client · Home improvementNew Shutter Business
A second business, launched off the back of Shuttersmith’s SEO/GEO results — trade-price plantation shutters with a self-install option and a full measure-and-quote build.
In staging, launching soon Read the story →Live 7 products
BrightPath
Personalised K-12 online school with an AI tutor named Pax, gamified rewards, and progress tracking that actually nudges kids.
AI tutor in production · K–12 students on-platform dailyRead the story → AI · CRMEveryring.ai
Captures missed phone calls, prioritises follow-ups, and uses Claude to draft the right next message for each contact — in seconds.
Read the story → AI · CareersCV Matcher
Scrapes LinkedIn job postings, scores them against your CV with Claude, and tells you why each match scored the way it did.
Read the story → Email · AutomationAutoArchive
Built for a Big 4 Australian bank. Backs up 45 shared email boxes four times a day to a secure local disk — each email named by message ID for instant retrieval, no database needed.
Read the story → AI · ContentGhost Writer
End-to-end content engine: detects trending topics, writes 1,500-word articles, runs 6-layer quality checks, and auto-publishes to LinkedIn and Medium.
3 articles/week published · No human writer in the loopRead the story → AI · Social mediaPost Reel
Social media scheduler with an AI video studio built in. Give it a URL, it crawls the site, writes a script, synthesises a voiceover, and produces a finished short-form video — scheduled across 12 platforms automatically.
Read the story → AI · Agent DeploymentWiseKeel
Fixed-price AI agent deployment engagements, run inside a client’s own infrastructure — scoped identity, human approval gates, full audit trail. No platform fee.
Read the story →Also built 7 projects
Subscription Incinerator
Finds the subscriptions you forgot, ranks them, and burns the ones you don’t want. Claude drafts merchant-specific cancellation emails; SMS chases the rest.
Read the story → Productivity · MobileFocusShield
Cross-platform focus and task app — web, iOS, Android — with productivity analytics and JWT auth wired into a Postgres backend.
Read the story → SaaS · Cross-platformTimerForge
Countdown timer that ships as a desktop app for Windows/Mac/Linux and a web SaaS — embeddable, shareable, billed by Stripe.
Read the story → AI · CoachingConvoForge
Multimodal AI communication coach. Speech analysis, body-language feedback, AI avatar roleplay, and a live meeting overlay.
Read the story → AI · BotsNudgle
Telegram reminder bot with natural-language scheduling. Quiet hours, vacation mode, recurring tasks — all parsed by Claude.
Read the story → AI · Marketing OpsMarketing OS
The internal control tower for our marketing — cross-portfolio SEO/GEO audits, Search Console visibility, and per-product customer tracking, in one dashboard.
Read the story → Infrastructure · SaaSBilling API
Shared billing service across our portfolio. Stripe, Brevo, Postgres, and a Fastify core that lets every product launch on day one with payments wired in.
Read the story →Supporting cast
The open-source stack we self-host alongside our own builds. We don’t bolt onto SaaS treadmills — we run the tools we recommend.
The open-source stack we self-host. Each one replaces a SaaS, runs on our own boxes, and is something we can stand up for clients on day one.
AI & Automation 3 tools
LiteLLM Proxy
Unified API gateway for LLM providers. One endpoint speaks Claude, OpenAI, Gemini, and others.
Visit project → Open source · vs ChatGPT.comOpen WebUI
Self-hosted chat interface for any LLM. Pairs with Ollama or any OpenAI-compatible endpoint.
Visit project → Open source · vs Zapiern8n
Visual workflow automation. Connects APIs, databases, and webhooks in versionable graphs.
Visit project →Files & Productivity 3 tools
Cal.com
Open-source scheduling. Calendar-aware booking links, team rotations, and event types.
Visit project → Open source · vs filing cabinetsPaperless-NGX
Document management for the paperless office. OCR, tagging, full-text search across PDFs and scans.
Visit project → Open source · vs DropboxSyncthing
Peer-to-peer file synchronisation. Continuous sync between devices on your own network.
Visit project →Site & Studio Ops 3 tools
Umami
Privacy-friendly web analytics. Tracks page views, referrers, and user flows without cookies.
Visit project → Open source · vs tweeting at the ISPSpeedtest Tracker
Internet-speed monitor. Logs throughput on a schedule and triggers actions when it drops.
Visit project → Open source · vs ssh + docker psPortainer
Docker management UI. Visual control over containers, images, networks, and volumes across hosts.
Visit project →Why this matters for clients. When we build for you we’re not stitching together SaaS subscriptions and hoping the prices don’t change. We know what each of these tools costs, what they break under, and how they fail — because we run them ourselves. Same stack, your hardware, your auth.