What usually goes wrong
The site stopped keeping pace with the practice. Practice areas have changed, people have joined and left, and the site still describes the firm as it was years ago.
Search engines get nothing structured to work with. No schema, no clear practice-area pages, a Google Business Profile that’s half filled in. AI assistants answering “which firms handle this near me” have little to quote.
Sensitive documents travel by email. Financial records and correspondence sit in inboxes and on phones, with no record of who opened what.
Our law firm work
We rebuilt the website for a Sydney insolvency and business law firm and shipped a client portal alongside it:
- A new public site with structured data and
llms.txt, so Google and AI assistants can read the practice correctly - Client logins with multi-factor authentication and role-based access
- Encrypted, virus-scanned document storage, replacing documents sent by email
- An automated review-request pipeline
We’ll name the firm on that page once its new site launches.
What’s in a law firm build
The standard custom build, $7,114 AUD$4,950 USD one-off:
- Design and copywriting, with a page for each practice area you want work in
- Local SEO & GEO setup: Google Business Profile, structured data, AI-crawler access and a review system
- Set up on hosting in the firm’s name (you pay the host directly)
- First year of your domain, SSL, and a first draft on a private preview link in weeks 1–2
Client portals, intake forms with logic, and practice-software integrations are estimated in days and quoted in writing before we start, from $1,222 AUD$850 USD per day.
Copy that respects your conduct rules
Legal advertising has rules other industries don’t: nothing misleading, and no “specialist” unless someone is accredited. We write with that in mind, keep claims to what you can stand behind, and nothing goes live until you’ve approved every word. Compliance stays your call, and we’ll change anything you’re not comfortable with.
Frequently asked questions
How much does a law firm website cost?
Our custom build is $7,114 AUD$4,950 USD, one-off, including design, copy, Local SEO and GEO setup, and the first year of your domain. A client portal or anything with logins is quoted separately in writing before we start.
Can you build a secure client portal?
Yes. We built one for a Sydney insolvency and business law firm: client logins with multi-factor authentication, role-based access, and encrypted, virus-scanned document storage, built alongside the website rebuild.
Will the copy follow our advertising rules?
We write with the profession’s advertising rules in mind, for example not describing anyone as a specialist unless they’re accredited, and nothing goes live until you’ve approved every word. Compliance stays your call.
Who owns the site and where is it hosted?
You own it. It’s set up on hosting in the firm’s name and you pay the host directly. We don’t host client sites. More in questions to ask any web designer.