We build websites, rank them, and automate the rest.
For businesses that need a site built, need to actually show up in Google and AI answer engines, or have a manual process that should be software instead — not in a slide deck. Shuttersmith’s SEO/GEO work is already sending them real Google traffic, 405 visits and counting, and led to a second business built off the results. Local SEO and generative-engine optimisation get shipped straight into your code, not handed over as a PDF. First working site or demo in 1–2 weeks — and if you’ve also got a manual workflow to automate, we’ve built 15 production AI products ourselves, so that work runs on proven infrastructure from day one too.
Client work
Not our product — their business. Paying engagements where we’re the outside build or SEO/GEO team.
Sydney Insolvency Law Firm
Full website rebuild for a Sydney insolvency and business law firm, plus a secure client portal — JWT + MFA, encrypted document storage, SEO/GEO built in from day one.
About to go live Read the story → Client · SEO/GEOShuttersmith
The first client on our productised SEO + GEO service — technical audit, structured data, and generative-engine optimisation so the business is found by Google and by AI assistants.
405 real visits, majority via Google · led to a second business Read the story → Client · Website buildShuttersmith Rebuild
A full rebuild off WordPress and Elementor onto a static Astro build in a hardened Docker container — real migrated content, a first-party contact service, Lighthouse-verified performance and accessibility.
Perf 92-98 · Accessibility/Best Practices/SEO 100 · built, awaiting sign-off Read the story → Client · Home improvementNew Shutter Business
A second business, launched off the back of Shuttersmith’s SEO/GEO results — trade-price plantation shutters with a self-install option and a full measure-and-quote build.
In staging, launching soon Read the story →This is for you if…
You don’t have a real website yet, or the one you have doesn’t show up when people Google what you do in your area.
It looks fine, but Google and AI assistants like ChatGPT aren’t sending you customers — and you want the fix shipped into the site, not handed over as a PDF.
A workflow that still runs on people, spreadsheets, or copy-paste — and you want it automated without a six-month engineering project.
Why TelaLoom
Most agencies spend eight weeks writing a proposal. We spend it building.
Real client sites, not a pitch deck
Every website and SEO/GEO engagement gets its own project page — the real before/after, the actual traffic numbers, what broke along the way. Shuttersmith’s story is public: 405 real visits and a second business launched off the results.
Live in days, not months
An instant page can be live within days. A custom build with Local SEO & GEO switched on ships as a working site in the first sprint, not a Figma file. No eight-week discovery phase before anything’s live.
SEO & GEO built in, not bolted on
LocalBusiness schema, llms.txt and AI-crawler access, and Google Business Profile setup ship with every custom build — not sold to you later as a separate line item once you’re already live and still not found.
Automation, when it earns its keep
If you’ve also got a manual workflow that should be software, we build that too — same team, same infrastructure we run for our own 15 products. AI that doesn’t reduce headcount, cut support tickets, or generate revenue isn’t AI, it’s a line item.
How an engagement works
Hard deadlines at every stage. No discovery phase that lasts longer than the build.
Brief received
Fill in the contact form. We reply with our read on the project and any clarifying questions — same business day.
Scope agreed
If it’s a fit, we send a one-page scope for the first sprint: fixed price, hard end date, and exactly what you’ll have at the end of it.
First demo live
A working slice of your product, deployed somewhere you can use it. Not a mockup, not a Figma — running software.
A few of the 15
The same engineering that ships your website, SEO/GEO fixes, or automation build — running as 15 live products of our own, from years of daily use to fresh launches. See the full portfolio →
BrightPath
Personalised K-12 online school with an AI tutor named Pax, gamified rewards, and progress tracking that actually nudges kids.
AI tutor in production · K–12 students on-platform daily Read the story → AI · ContentGhost Writer
End-to-end content engine: detects trending topics, writes 1,500-word articles, runs 6-layer quality checks, and auto-publishes to LinkedIn and Medium.
3 articles/week published · No human writer in the loop Read the story → AI · BotsNudgle
Telegram reminder bot with natural-language scheduling. Quiet hours, vacation mode, recurring tasks — all parsed by Claude.
Read the story →Services
Websites that get found, and software that replaces manual work. Six things, done well.
Website builds
From an instant page generated from your Google listing (from $149 USD) to a custom-built site with Local SEO & GEO switched on from day one — $6,900 AUD ($4,950 USD), or $4,900 ($3,550 USD) with a 12-month Growth commitment. No lock-in.
Local SEO & GEO
Get found on Google Maps, in local search, and when people ask ChatGPT who to call. Google Business Profile management, review generation, local schema, and location pages for one business. Setup from $3,900 AUD ($2,700 USD), then $450–$1,950 AUD/mo ($300–$1,400 USD/mo). No lock-in.
SEO & GEO optimization
Get found by Google and by AI answer engines. We audit and fix meta tags, schema markup, llms.txt, and AI-crawler access — shipped directly to your codebase, not a PDF. Free audit, Setup $3,900 AUD ($2,700 USD) — not the $5k–$15k-plus retainer agencies typically quote for the same audit-and-fix scope.
AI product builds
Full-stack delivery. We take an idea — yours or ours — and ship a paying product. Backend, frontend, mobile, billing, observability, and the LLM glue that makes it real.
Automation retrofits
Already have a SaaS or internal tool? We bolt in AI where it earns its keep — email triage, support deflection, content generation, structured extraction — without rewriting the world.
AI infrastructure
LLM gateways, prompt versioning, evals, queue workers, billing plumbing, observability. The unsexy layer that decides whether your AI feature stays up at 3am.
How we work
No retainers, no long SoWs to sign. Three steps from brief to paying customers.
Brief → scope in 48 hours
Tell us the workflow or product in two paragraphs. We come back with a realistic scope: what ships in sprint one, what the stack looks like, and what it costs. No proposal theatre.
Sprint one → demo in 1–2 weeks
We don’t start with architecture reviews. We ship the smallest thing that proves the idea works, put it in front of a real user, and let you decide whether to continue. One working feature. Deployed. Clickable.
Iterate to a product → weeks 3–8
Each sprint adds one feature that earns its keep. Daily written updates. Weekly live demo. You own the roadmap; we own the execution. By week eight, you have paying customers or we’ve told you why.
Frequently asked questions
Short answers to what people ask before booking a call.
What is TelaLoom?
TelaLoom builds websites, ranks them with SEO & GEO, and builds custom automation software that replaces manual work in your business. We also design, build, and operate production AI software across our own portfolio — 15 products covering email, content, education, knowledge management, marketing automation, scheduling, billing, and SaaS infrastructure. Each project page shows the real stack and build story.
What kind of projects do you take on?
Three kinds: website builds (from an instant page to a custom site with Local SEO & GEO built in), SEO & GEO work on existing sites, and custom automation software — LLM-powered features (Claude, Gemini, OpenRouter), agentic workflows, content pipelines, and structured-extraction systems, plus the infrastructure that keeps them up.
What stack do you build on?
Python (FastAPI, Django) and Node.js (Fastify, Express) on the backend; Next.js, React, and React Native on the front; PostgreSQL and Redis for state; n8n for orchestration; Stripe for billing; LiteLLM for routing across model providers; Docker everywhere.
Do you only build with Claude?
No. We default to Anthropic Claude because it punches above its weight on long-context and structured tasks, but we route through OpenRouter and LiteLLM so projects can pick Gemini, OpenAI, or open-weights when the economics or latency demand it.
How fast can you ship?
First demo in 1–2 weeks for most builds. A first paying customer in 4–8 weeks. We move fast because we’ve already built the boring parts (billing, auth, LLM routing, observability) and reuse them across every project.
Where are you based?
Australia. We work async with clients globally and are happy to operate in your timezone.
How do I start?
Email us via the contact page with two paragraphs: what you want built and why it matters. We’ll reply within one business day with a scoped first sprint.
From the blog
How we think about building AI in production.
How long does it take to build a production AI agent?
The demo takes a week. The gap to reliable production is evaluation pipelines, fallback handling, and edge cases — here’s the honest timeline.
Read → EngineeringRules Still Win: When Not to Use an LLM
LLMs aren’t a silver bullet. Our decision tree for when deterministic rules outperform AI models — and when to use both.
Read → CostToken Cost Optimization: Where the Savings Actually Are
The highest-ROI strategies for reducing LLM costs in production: prompt caching, model routing, context trimming, and output constraints.
Read →What users say
“We engaged Andrew to have a look at our website,he explained what he needed to do and fixed everything and we our now getting lots more jobs through from.the internet traffic He also built a new website for a new branch of the business The work is fantastic and he absolutely nalied it Its about time we spent some money and got the return you hope for After several companies I have found the one I will be sticking with”
“SATs week and we have been using BrightPath for about 2 weeks now. Ethan just learnt long division, in the space of a day and actually enjoyed the lessons. He asked me why didn’t school teach me this way — the step-by-step guides at the start help so much. Thanks for the help BrightPath team, keep up the good work.”